The National’s new advert

The television advert for The National’s new seven day a week publication has just been released, and for the very first time ever, there’s something that stars the human part of this blog operation, and not the Dug. Well slap me with a saliva covered doggy chew.

Actually, the truth is that when the advert was first planned, it was of course the Dug that The National wanted to have a starring role in it. Which is fair enough, he’s far more photogenic than I am. The last time anyone ever called me cute was before I started talking. And I started talking at the age of 9 months. According to my mother, I’ve never shut up since.

The Dug and I went along to get filmed for the advert in Glasgow’s Kelvingrove Park. The film crew took some lovely shots of the Dug on my lap on a park bench while I delivered some lines. They took other shots of me walking with the dug, and most definitely were focused on the Dug. And Ginger was extremely well behaved and cooperative. He even ignored a yappy wee terrier that passed by, considering it no threat to his divaesque dogosity. He is, after all, the only Dug in the history of dogdom who has been known to turn up his nose at a doggy treat in favour of a photo opportunity.

A couple of weeks after filming, when I was in Wales doing a talk for the Caernarfon branch of Yes Cymru, I got an urgent email from The National, asking for a reply confirming that I am the owner of the Dug, and that I gave permission for him to appear in the advert. I did so, even though I’m not so much the Dug’s owner as his stage manager and personal servant.

Then I got another urgent email, saying that advertising regulations prohibit the use of animals unless a vet confirms that the animal wasn’t abused or coerced. So I gave The National’s staff the contact details of Ginger’s vet. Unfortunately, they weren’t able to help as they hadn’t witnessed the actual filming. So even though the shot that they wanted to use was of me sitting on a park bench with the Dug languidly stretched out on my lap and looking exceptionally pleased with himself because he knew he was the centre of everyone’s attention, they weren’t able to include it in the finished advert. Instead they’ve used the same shot, but cropped in closely to remove the Dug from it.

Look out for the advert on your telly screens over the next few days. It’s being broadcast as the new Sunday edition of The National will be published this weekend. With Richard Walker at the helm, you can be sure that it’s going to be a great read. Buy it, read it, share it, subscribe to it. You can now subscribe to the digital editions or the print editions, ensuring that you never miss a copy again.




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15 comments on “The National’s new advert

  1. Macart says:

    Cutting a dash there. 🙂

  2. davidmccann24 says:

    Although I am a digital subscriber to the daily National, do you know if the Sunday National will be included?
    Actually I would rather take my Sunday National as a paper copy and would like to reserve it at my newsagent.

  3. Aye, ah will, Paul. I’ll go and buy wan.

  4. Andy Anderson says:

    Pity about your lovely Dug not in the show. Sometimes rules are daft. Good to see the advert.

  5. […] Wee Ginger Dug The National’s new advert The television advert for The National’s new seven day a week publication has just […]

  6. One_Scot says:

    Will this be shown on TV?

  7. JSM says:

    Reblogged this on Ramblings of a 50+ Female and commented:
    Ginger’s wet doggy nose will be well put out that’s he’s not on the telly!

  8. Stephen Graham says:

    Can we also get this rule applied to politicians. Surely they must need a vets letter to say they haven’t been coerced?

  9. uno mas says:

    Well slap me with a saliva covered doggy chew. ??

    Steady on Paul, this is a family blog.

    For heavens sake man!!

  10. Petra says:

    One day, in the very near future Paul, your physog will be on the TV on a regular basis, maybe even on our very own SBC with no more of “the weather where you are.” By the way you looked and sounded great Paul. Very handsome and all that.

    • diabloandco says:

      Have to agree Petra . What a wonderfully strong , articulate and logical voice for Scotland Paul would be and with a laughing faced dug beside him the whole package is a winner!

  11. Clydebuilt says:

    Apologies O/T

    Karen Bradley suspends Further Elections for N. I. Devolved Parliament

    The N.I. Secretary of State has banned elections to Stormont, for the forseeable future due to the political instability caused by Brexit.

    This was the main topic on last nights Newsnight. A Google search on this produces no results. However BBC2’s Newsnight have posted it on YouTube

    I didn’t hear any mention of this on GMS.

    Easy to see this being applied to Holyrood.

  12. grafter says:

    There’s a storm a coming…….

    Check out the BBC interviewer saying ” there was no interest in Scottish Independence until Salmond came along “.

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