We are a non party-political communications platform designed for the use of Scotland’s entire grass-root independence movement. A platform where ideas, equipment, campaign strategies and social events can all be easily co-ordinated and shared across the movement’s community group network. Locally, regionally and nationally.
We currently have 107 participating groups on the IndyApp platform and that number is growing all the time. We have completed our latest version1.1 and the groups are beginning to log in their memberships. So, our urgent task now is to totally complete the IndyApp2.0 and provide each group with their own Local forum. It is this discussion, planning and self-organisational ‘forum’ system that gives the groups their ability to network with one another across the country and take their seat in the ‘national Forum’ as fully autonomous members. Completing the national forum in four months is our new timetable target.
To save time explaining what has already been created, why not watch our latest User Demo and download the new IndyApp version 1.1 for free? You can get networked and judge our progress for yourself…
What I will do in this article is concentrate on some of the newly developed strategic and organisational capabilities already latent within IndyApp version1.1, but which will require completion of the final 2.0 version in order to become practical grass-root reality. This new campaigning potential, as well as the national forum’s ‘group to group’ networking capabilities, make up the ‘meat’ of our new IndyApp 2.0 crowd fund appeal. With #ScotRef just around the corner our target is now to achieve all of this within a reworked delivery timetable of only four months.
Encourage new group formation!
As each user downloads the IndyApp, they register using the first half of their postcode. This allows us to locate each download within a general postcode area, while still ensuring all user addresses remain completely anonymous.
An understanding of user distribution across the country allows us to compare IndyApp download distribution with our local group network, as it develops throughout the ScotRef campaign. This cross referenced geographical information can then be used to encourage new group formation wherever there is the potential local IndyApp support to sustain those new groups. By encouraging mass download of the IndyApp among Yes supporters throughout Scotland, areas of high download without a local group operating can easily be identified. A situation we can then remedy by contacting local activists, arming them with that new information and give support in starting any new local group.
Communicating directly with all yessers!
Combining our user distribution capabilities with the IndyApp’s private messaging function will allow ourselves and our participating groups (through their regional admin system) the ability to keep in contact with all those pro-Indy supporters that download the app but are not yet members of a local group or involved in campaigning. These functions will make it possible to target all yes supporters that download the IndyApp with very specific local Indy campaign messages and friendly encouragement to please come and get involved. An incredible practical advance on IndyRef1 grass-root campaigning!
Magnifying local campaigning power!
These new capabilities alone (never mind the many other communication advances provided by the app) will obviously increase the local reach and community campaigning power of the Independence movement. It will help encourage early participation in campaigning from all those new supporters that want to help win but are unsure of how to get involved at grass-root level. Especially during the heat and organised chaos of the closing stages of IndyRef ‘New’!
A National Convention
It is also our intention to hold a National Convention of all participating groups, approximately five months from today. At our current rate of growth, in five months we could easily be up to 150+ groups plus general public on the day. This event will be a fantastic face to face grass-root networking opportunity for everybody, as well as a great publicity centrepiece to collectively launch ourselves from. A very public ‘collective statement of intent’ that will mark out Scotland as having the most technically advanced grass-root campaigning network in the world!
Changed political circumstance?
Snap election or not, Holyrood has declared the new Independence Referendum will be held 18-24 months from today. Nothing has changed that fact and helping the grass-roots to win this referendum is our complete focus! So, bearing this in mind, it is now a matter of urgency that the entire IndyApp ‘National Forum’ structure is fully completed, working and downloadable as quickly as possible. We propose achieving this within 3 months of our crowdfund successfully ending (4 months from today).
If you like what we have created so far and want to see the grass-roots equipped with the networking capabilities described in this article then please help us make it possible. This is truly a grass-roots project and therefore you are our only source of funding. It is a simple truth that none of this is possible without your continued generosity and support. So, please visit https://chuffed.org/project/indyapp, read all about our plans and give whatever you can.
Many thanks again for all you for your generous support
Audio version of this blog post, courtesy of Sarah Mackie @lumi_1984 https://soundcloud.com/occamshaver/wgd-22nd-april-2017